The Matters of Applying SWOT Analytic Items, Its Weight System, and Influential Factors in Elementary Schools Author: Lain-Chyi Yeh(Department of Educational Policy and Administration, National Chi Nan University)

Vol.&No.：Vol. 52, No. 2
Date：August 2007
Pages：23-48
DOI：10.3966/2073753X2007085202002

Abstract：

SWOT analysis is an important tool for strategic management, and its analytic items are critical for the achieving of analytic quality and making effective decisions. Although the use of SWOT for developing school curriculum plans is the prevailing trend in Taiwan, some researches has shown that it is being used incorrectly in practice. On the other hand, there is also a lack of means of verification of the appropriateness of analytic items. Hence the need for studying the SWOT analytic items and its weight system, as well as other influential factors, to improve the quality of SWOT for use in elementary schools. A framework for SWOT analytic items was proposed and a questionnaire with good reliability and validity was used to test 211 elementary school educators. The results indicated that some analytic items were more frequently noticed and used than others; thus the items could be divided into two groups. Furthermore, a weight items system was also developed. The school’s type, location, scale, position and gender can affect the ranking of each item’s importance to a varying degree. Besides, each item’s importance was positively correlated with the selection of items.

Keywords：SWOT, strategy management, school management

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