學校創新經營對家長選校意願影響之研究─以服務品質與學校形象為中介變項
作者:劉祥熹(國立臺北大學國際企業研究所)、陳玉娟(國立臺灣師範大學教育政策與行政研究所)、鄭筱慧(桃園市立武漢國民中學)
卷期：61卷第4期
日期：2016年12月
頁碼：59-88
摘要：
本研究目的在剖析以服務品質與學校形象為中介變項下，學校創新經營對家長選校意願的影響狀況，進而提出公立國民中學經營策略上之見解與作法，以提供公立國民中學於創新經營、服務品質與學校形象方面之策略建議。為達成研究目的，本研究利用問卷調查蒐集實證資料，並進行結構方程模式分析。研究結果發現，學校創新經營對服務品質與學校形象皆呈現正面的影響效果、服務品質與學校形象對選校意願呈現正面的影響效果、服務品質對學校形象呈現正面的影響效果，服務品質與學校形象於本研究模式中扮演重要的中介性角色；最後，研究者依本研究結果提出相關建議。
關鍵詞：服務品質、創新經營、學校形象、選校意願
《詳全文》
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Journal directory listing - Volume 61 (2016) - Journal of Research in Education Sciences【61(4)】December
Impacts of School Innovation Management on School Selecting Intentions: Service Quality and School Image as Mediators
Author: Hsiang-Hsi Liu (Graduate Institute of International Business, National Taipei University), Yu-Chuan Chen (Graduate Institute of Educational Policy and Administration, National Taiwan Normal University), Hsiao-Hui Cheng (Taoyuan Municipal Wu Han Junior High School)
Vol.&No.：Vol. 61, No. 4
Date：December 2016
Pages：59-88
DOI：10.6209/JORIES.2016.61(4).03
Abstract：
This study tries to explore the mediatory roles of service quality and school image in the relationships between school innovation management and school-selecting intentions for public junior high schools. A survey was conducted to collect data, which were then analyzed using the structural equation model. The empirical results reveal that the school innovation management has a positive effect on service quality and school image, and that both service quality and school image positively affect school-selecting intentions. In addition, service quality has a positive effect on school image. Furthermore, both service quality and school image play effective and positive intermediary roles in the adopted research model. Suggestions are also provided on innovation management in public junior high schools in this study.
Keywords：innovation management, school image, school selecting intentions, service quality